Gen 1
Boomers
- Born
- 1946–1964
- Today
- Ages 61–78 in 2026
- Workforce share
- ~6%
Key HR signal
Most likely to underreport struggles and least likely to use digital-first benefits. Stigma — not access — is the primary barrier.
The generation that learned to push through.
Baby Boomers came of age in an era when mental health was not discussed at work. Seeking therapy was understood as a sign of weakness; struggling in silence was a sign of strength. That cultural conditioning runs deep.
This doesn't mean Boomers don't want support. It means the format matters. They respond well to benefits positioned around performance, longevity, and resilience rather than emotional processing.
- Prefer human interaction and phone-based support over apps
- Respond better to wellness framing than mental health framing
- Retirement, health anxiety, and caregiving are dominant stressors
- Low digital adoption means they're often invisible in utilization data